NEWS

A national campaign will see the Legion asking the public and local authorities to purchase Flanders poppy seeds from B&Q to plant on their own land.  The campaign will see the UK awash with poppies during the centenary period in commemoration of all those who lost their lives in WWI.

Seeds will be available in B&Q stores from Wednesday 23rd October 2013, throughout 2014 and beyond.

Each pack will be sold for £2 with a £1 donation to The Royal British Legion.

Each store will stock at least 30 packets of seeds (larger stores will stock 60) and these will be replenished on a weekly basis. You can find your local store on their website. http://www.diy.com/diy/jsp/bq/templates/content_lookup.jsp?content=/bq/stores/store_finder.jsp&linktype=topnav_storefinder

The funds raised by the campaign will go towards the £1.6million the Legion spends each week on vital care and support to the Armed Forces community.

As the national corporate partner for the Centenary Poppy Campaign, B&Q will be working with RBL to launch the partnership and promote the seeds through social media, online promotion and national press.

(Bulk Orders: If Local Authorities or Community Groups wish to support this campaign and would like to bulk order, they will need to go to their local store’s customer collection point and place their order. These should then be available for them to collect within one week.)

If you have any further questions please contact:

• Cat Gowers – Corporate Partnerships Manager  cgowers@britishlegion.org.uk
• Louise Ajdukiewicz – Head of Corporate Partnerships  LAjdukiewicz@britishlegion.org.uk